3 successful social media management campaigns [case study] (2023)

In this social media management case study, you'll see how we helped increase brand awareness for 3 unique companies.

The first example comes from a brand with a line of all-natural beauty products.

We generated a total of 54,874 fans.

In just 11 months.

Very good, right?

It all started with this email we received from another marketing agency:

"Hi Taliah, do you want me to put you in touch with a social media expert who I know could really help you? [...] I copied this email to our partner Sherman. I know it can help you with everything digital”.

As you can see, we are widely known for our social media marketing services.

So much so that business owners looking for great social media campaigns are often referred to us by other marketing agencies.

After some initial meetings and careful consideration, Taliah decided to stay with us.

Today we're going to share how we help Taliah and other clients build brand awareness through social media management.

But first (for the newbies) let's take a look at the benefits of social media management.

Why use social media for business?

In 2017, Statista reported that 81% of the US population (2.34 billion) actively use a social network. According to Adweek, people tend to spend almost2 hours a dayon social media platforms.

This means your customers or audience are likely on a popular social media platform.

And your business can reach them... possibly every day.

For any business owner or savvy marketer, that alone would be reason enough to embrace social media marketing for business.

But here is the icing on the cake.

In 2017, social media is the most profitable marketing channel available today.

You can target by age, gender, location (including zip code):

You can target by demographics:

You can segment by interests:

You can even target based on behaviors:

Today, it's possible to reach, nurture and engage the same person within your target audience for just $1 worth of ads (real examples of this later).

That's right, $1. Same cost as a dollar menu burger.

Think about it.

Now imagine that you have 1000 people (fans) who follow your company, trust you and are very interested in your products/services.

What would happen if you had 2000 fans?

Or if you had 54,874 fans like Taliah.

That's a recipe for massive brand awareness...

And that's what this social media marketing case study is all about.

What is the difference between social media management and social media advertising?

Here's the truth.

Every marketing agency has their own opinion and thoughts on the difference between social media management and advertising.

And honestly, there's no right or wrong way to describe them.

We like to share it like this:

Social media management focuses on a long-term strategy to increase brand awareness. Typically, this means building strong relationships with fans or potential customers over the course of 6-12 months.

The most important KPIs (Key Performance Indicators) for a social media management campaign are:

• fan growth
• cost professional fan
• Commitment
• cost per appointment
• reaction time

While social media advertising focuses on a short-term strategy to generate leads and sales. Typically, this means running a direct response (click-to-buy) advertising campaign for 3-6 months. Check out our case study on how social media drives sales for a deeper understanding.

The most important KPIs for a social media advertising campaign are:

• conversions
• Kosten pro conversion
• cliques
• cost per click
• CTR

We are often asked:

"Which approach works best?"

The simple answer is both.

However, the social media management approach is the most effective because it creates a stronger connection with your audience.

Social media management is like a long-term relationship.

Social media promotion is like a one-night stand (with the potential for more).

Case Study 1: Social Media Management for Natural Beauty Products

Now let's take a look at the results of Taliah's social media management case study.

Between October 1, 2015 and August 31, 2016, we generated the following:

• 25,468 non-Facebook followers
• US$0.16 for non-Facebook followers
• 20,961 Instagram-Follower
• 3,752 Twitter-Follower
• 4,693 registered non-YouTube
• 263,052 appointments in total
• $0.004 for Commitment
• 146,585 video views
• $0.01 cost per view

Taliah was able to reach and address her exact target audience for less than $1.

In fact, less than 0.20 cents on average. (cost per fan + cost per engagement + cost per view)

Which is ridiculously good.

Here is a screenshot of the ads manager showing 0.16 per fan.

Here's a look at the $0.01 cost per call.

(Cost per view is much more effective and profitable than traditional television advertising.)

This is a look at the $0.004 commitment cost.

These are some of the engaged posts:

Here's a review the brand manager left us:

It's safe to say that everything we did worked, right?

What a?

It's not as easy as many people might think.

This was the result of careful planning and past experience.

A proven social media management strategy

This is right.

Every company is different and targets a different target group.

Although..

The basics of social media marketing...grabbing a prospect's attention and building a relationship...remain the same.

We know this because we've successfully implemented the same approach for over 278 clients.

Here's a look at one of our strategy decks:

As you can see, we have divided our strategy into 5 phases:

1:Research of competitors and customers.

2:Content development and growth strategy.

3:Implementation of the content and followers strategy.

4:measurement and reporting

5:Optimization Lifecycle

Let's dive into the first phase

1: Research of competitors and customers

There are two things we are 99% sure of:

1. Your competitors use social media for their business
2. Your customers are already on social media

And the 1% chance that they aren't...

This would give you a unique opportunity to get there first.

Otherwise, it makes strategic sense to study the behavior of your competitors and customers before launching a social media campaign.

Careful analysis of posts, growth, and competing ads on social media is a good starting point to see what's working and what's not.

During customer research, we create a customer avatar.

The purpose of the customer avatar is to provide a framework for the ideal customer's goals, values, pain points, challenges, sources of information, objections, and more.

Here's a screenshot of how we've arranged the customer avatar:

• Goals and Values:What does the customer want from himself? Family? Friends?
• Weaknesses and challenges:What frustrates the customer? What stops customers from achieving their goals?
• Information sources: This is information about where your ideal customer is online. What blogs do they read? What conferences do you attend?
• Objects for sale:Why would the target group reject your product? is time Costs? Difficulty in use? Lack of perceived value?

This information allows us to put together a content strategy that speaks directly to this audience.

This is key to attracting and keeping your audience's attention.

2. Content development and growth strategy

Typically, after completing the survey, fans go straight to managing their social media campaign.

Don't make this mistake.

This is what we do..

After the research, we started working on a content calendar.

This content will provide you with information about what posts we make, on what days and why.

Help make the process transparent for everyone and work towards a unified social media posting model.

In addition, we are starting to develop a growth strategy. This often explains what tactics we will use to build brand fans and followers.

3. Content implementation and growth strategy

This is what our customers like the most.

The idea of ​​not having to worry about creating posts, making fans, replying to each message, etc...

Here is an example of our typical timeline:

After signing the contract...

• Week 1: Team startup call and setup.
• Week 2: LYFE working on research, strategy and results (posts and ads)
• Week 3: edits, review and approval of results (possibly introduction)
• Week 4: Social media campaign launch
• Week 5: Initial assessment and status
• Week 8: First monthly review call

4: Measurement and reporting

Many people use social media...

Fail..

Then say something like:

"Social media marketing is not working for my business."

Normally... this is not true.

Most people give up easily or don't know how to measure their progress.

Even if the store is in a narrow alley, you can still get ahead with social retargeting audiences (pro tip).

Therefore, tracking and measurement is the most important key to success in digital marketing!

Social media is a very complex marketing channel.

This is because there are many strategies you can use on each platform such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Plus, etc.

Therefore, you MUST compare your results to your goals.

Additionally, we grant our clients access to a customized social media system that allows them to track progress 24/7...with the ability to track every touchpoint.

Here are some screenshots of our tracking and reporting system...

Audience growth:

Instagram activity (channel specific dashboard):

Best times to publish (Optimization Analytics):

5. Optimization lifecycle

LYFE strives to improve results month after month.

Every team member strives to achieve results that help our clients grow.

We study the report and look for optimization/improvement opportunities for the next month.

For example, if you find that educational posts work better, we'll spend more time creating educational posts.

The goal of this phase is to make sure we know what's working and tweak it to improve results.

Case Study 2: Social Media Management for Forever Diamonds

Forever Diamonds is a jewelry store located in Lenox Mall, Georgia. The owner, Malik, was looking for ways to raise his store's profile in the huge mall.

After just one phone call Malik found that LYFE was the company he trusted and we launched his social media management campaign.

During the period from April 1, 2016 to April 1, 2017, we generated the following:

• 10,422 non-Facebook followers
• $0.34 for non-Facebook followers
• 7,656 Instagram-Follower
• 45,743 appointments in total
• $0.03 for Commitment
• 39 bid requests for used Rolex watches

As you can see again, Malik was able to reach and engage his fans for less than $1.

But what really made Malik happy were the 39 deals on used Rolex watches.

Basically, that means 39 people make an appointment and commit to visiting the store to buy a used Rolex.

Here's a screenshot of Malik's total fan base:

Take a look at the dedicated people:

Here's a look at the content we post on Facebook to engage your audience:

Here's a look at the content we post on Instagram to engage your audience:

In 2017, Forever Diamonds continues to increase awareness of its brand, leading to more visitors and new customers.

Case Study 3: Social Media Management for Snow Company

Some of you may have heard about the SEO results of Jacobs' best seller in our case study.

If not, here is the brief summary…

Jacob helps run a snowmobile company. He used all of our services and made over 98,000 sales in 5 months.

A big part of Jacob's success has been the social media marketing component.

Between August 1, 2016 and December 31, 2016, we generated the following:

• 49,377 non-Facebook followers
• US$0.19 for non-Facebook followers
• 2,826 new Instagram followers
• 205,584 video views
• $0.001 per call
• 303,378 people committed
• $0.01 for Commitment
• 1,718 potential customers
• $2 professional lead

Extremely good, right?

As you can see again, Jacob was able to reach his fans for less than $1.

In fact, less than $0.25 cents!

The best part is…

Jacob was able to achieve these results with our services in less than 5 months!

The big key here is your ad budget. In those 5 months, Jacob spent over $18,241.55.

That equates to just over $3,000 a month in ad spend.

A price they were more than happy with, given the income generated.

Here's a look at screenshots that support our findings:

Diploma

Social media management is a long-term (6-12 months) business decision.

The main benefit of social media management is creating awareness and engagement.

Which ultimately creates strong fan relationships that influence their buying decisions.

We are of course recommended if you want to use an experienced team with a proven strategy that works.

If that sounds good to you, do the following:

• go to ourcontact page
• Fill in all the basic information
• Right after being asked to schedule an appointment, select a time/date that is convenient for you
• Come to your pitch meeting with one of our sales consultants.