How can I improve Shopify's email open rates? | Sender (2023)

How can I improve Shopify's email open rates? | Sender (1)

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We have all been there. You spent hours creating the perfectemail campaignto promote your products, services, or blog post content on Shopify. But it doesn't seem to be getting the traction you were hoping for when it launched. A low Shopify email open rate can be frustrating, especially if you've put a lot of time and effort into your email campaign.

But don't despair! There are several simple yet effective email marketing campaign strategies that you can use to improve your Shopify store's email open rates. In this article, we'll look at 17 practical strategies to help you get the most out of your email marketing efforts.

What is Shopify's email open rate?

Before diving into the strategies, it's important to define Shopify's email open rate. It is the percentage of recipients who open your email. This metric tells you how well your email subject line and content resonates with your audience and the success of your email marketing campaigns.

It's a crucial metric to monitor, as a high open rate means your emails are being seen and potentially dealt with, while a low open rate means they're being ignored.

To calculate your email open rate, divide the number of emails opened by the total number of emails sent and multiply by 100.

Email open rate = (number of emails opened / total number of emails sent) x 100

For example, if you sent 100 emails and 20 of them were opened, your open rate is 20%.

Knowing your email open rate is vital, as it can help you measure the effectiveness of your email campaigns and make data-driven decisions to improve them.

By tracking your Shopify email open rate, you can also determine what types of emails resonate best with your target audience. For example, you may find that your promotional emails have a higher open rate than your newsletters or abandoned cart emails.

This information can help you better tailor your email marketing campaign strategy to your customers' needs and preferences.

Shopify Average Email Open Rate

The average welcome email and open rate for Shopify stores varies depending on the quality, list, and industry of the welcome email. According to a study of Oberlo, Welcome emails have an average open rate of 68.6%, while the average open rate is the same across all industries.20,94%.

It is important to note that the open rate can vary depending on various factors, e.g. B. Quality of the email list, industry, subject line, and time. Therefore, it is important to focus on improving open rates through effective and targeted email marketing campaigns using personalization, segmentation and A/B testing strategies.

How can I improve Shopify's email open rates? | Sender (2)

17 Simple Strategies to Improve Shopify Email Open Rates

To improve email open rates, try personalizing your sender name, create a compelling email subject line that sparks curiosity and provides value, and keep creative email subject lines short and focused. Your email could be the treasure chest you've been waiting for.

1. Customize the sender's name

Email personalizationit's critical to connecting with your audience and improving email open rates. An easy way to do this is to customize the sender name in your email campaigns. Instead of sending your emails from a common name or corporate email address, use the name with a personal name or the name of a relevant team member.
Another benefit of adding the sender's name is that it doesn't send your emails to spam. The sender's name is the first thing users do before opening an email, and without it, emails are likely to be marked as spam.

For that, you need an email marketing tool that allows you to personalize your emails and segment your audience so you canSend the right message to the right people.

To customize the subject line of your email with

How can I improve Shopify's email open rates? | Sender (3)

This is how you can segment your audience with advanced filters:

How can I improve Shopify's email open rates? | Sender (4)

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2. Use subject lines that arouse curiosity

Your subject line is the second thing recipients see when they receive your email. Createcatchy subject linesSparking curiosity and encouraging recipients to open your email is crucial. Your subject line should not be misleading, it should explain what the email is about, otherwise recipients will flag yourShopify-E-Mails como Spam.

Use questions, numbers, and actionable language to create compelling subject lines that stand out in crowded inboxes.

3. Improve the preview text

The preview text, also known asEmail preheaded textis the piece of text that appears below the subject line in most email clients. It's an often overlooked area that can significantly impact your email open rates.

Use this space to provide a sneak peek or summary of your email content to encourage recipients to open and read more.

4. Maintain your Shopify subscriber list

It's important to regularly maintain your Shopify subscriber list. Weed out inactive or disengaged subscribers, as they can negatively impact user engagement, email deliverability, and open rates.

This provides an organized database forcustomer segmentation, so you can develop compelling and targeted email marketing campaigns. Plus, keeping a clean database improves email delivery, preserves your reputation, and saves you time and money.

You can also encourage subscribers to update their preferences to ensure they receive the most relevant content from you.

5. List segmentation

Low email open rates can demoralize you and make you pay less attention to your ecommerce email marketing strategy. The solution? Clean up your subscriber list. This means going through the list and regularly removing inactive addresses. You must also remove the associated addressidleEmail subscribers. An inactive subscriber can be someone who hasn't checked their email in at least 6 months.

Segmenting your subscriber list can help improve email open rates by ensuring recipients receive content relevant to their interests and needs. Use data like past purchases, browsing behavior, and demographic data to create personalized, targeted email advertising campaigns that resonate with specific segments of your audience.

6. Use relevant content

Creating relevant content is crucial to engaging your audience and improving your email open rates. Use data and information from your Shopify store and your audience to create personalized content that matches their interests, pain points, and needs.

For example, they may send you personalized recommendations and product suggestions based on your past purchases or browsing history. By using personalization to create relevant content, you can connect more deeply with your audience and increase your chances of reaching them with your emails.

Also read:

7. Use double opt-in for subscribers

Using a double opt-in process ensures that your subscribers have actively opted in to receive your emails, which can result in higher open rates. It also helps ensure that your emails are not sent to fake or inactive subscriber email addresses.

8. Perfect your timing

Timing is everything, and when it comes to email marketing campaigns, it's no different. To maximize the open rates of your Shopify email campaigns, it's important to time them perfectly. You don't want to send email too early or too late at night, when people are less likely to check their inboxes.

The ideal time to send your email campaigns is during business hours, preferably early morning and mid-afternoon. These are the times when most people check your emails and are most likely to open and engage with your content.

9. Keep customers informed with automated email marketing

Automated email marketing can be an incredibly effective way to keep your customers informed and engaged with your brand. By setting up automated emails for different stages of the customer journey, you can ensure that your subscribers receive the same email delivery notification at the right time.

Some examples of automated emails that you can set up for your Shopify store are welcome emails, abandoned cart emails, order confirmation emails, and post-purchase follow-up emails. These emails help you stay connected with your customers and engage them with your brand.

How can I improve Shopify's email open rates? | Sender (5)

You can use Shopify apps likeEmail Marketing and SMS senderto automate your email workflow. With this app you can send emails about abandoned carts,welcome emails, return emails, thank you emails, upsell and cross-sell emails, and more.

10. A/B testing for everything

A/B testing is a great way to optimize email campaigns and improve open rates. By testing different elements of your emails, such as: For example, the perfect line-by-line, content name and subject, you can identify what works best for your audience and adjust your strategy accordingly.

When running A/B tests, only test one item at a time to accurately measure the impact of each change. Also, test your emails on a representative sample of your subscriber list for accurate results.
Beware of spam filters. Spam filters are one of the biggest open rate killers. It's not uncommon for strict spam filters to send your email directly to the spam folder, even if the recipient has opted-in to receive content from your website. Spam filters can be difficult to understand, but you can use various spam checkers to simplify the process.

11. Write to only one person

One of the best ways to improve the effectiveness of your email campaigns is to write as if you are speaking to multiple subject lines, multiple devices, or just one person. This helps make your emails more personal and engaging, making your subscribers feel like you're speaking directly to them.

When writing your Shopify emails, use a conversational tone and write in the second person with words like "you" and "your." This helps create a sense of connection with your subscribers and makes your emails more relatable.

12. Inject some humor

Using humor in your campaigns can be a great way to connect with your audience and make your brand more relatable. Funny emails are more likely to be opened and shared and help build a positive image of your brand in the minds of your subscribers.

If you use humor in your Shopify emails, make sure it's appropriate and relevant to your audience. Also, be careful not to overdo it, as too much humor can distract from your message.

13. Relevance to your target audience

To improve your Shopify email open rates, make sure your emails are relevant to youtarget groupis crucial. This means that your content must be relevant campaigns, tailored to the interests and needs of your subscribers, and provide them with value.

When creating your email campaigns, segment your subscriber list by location, age, interests, previous purchase amount, and purchase history. This allows you to create targeted campaigns that directly address the needs and interests of each site's email list.

14. Do not tire your subscribers

While it's important to stay connected with your subscribers and engage them with your brand, it's also important not to overwhelm them with too many emails. Sending too many emails can lead to email fatigue, causing your subscribers to start ignoring your messages.

How can I improve Shopify's email open rates? | Sender (6)

To avoid losing your subscribers, limit the frequency of your emails and only send emails when you have something valuable to share. Also, give your subscribers the option to unsubscribe or adjust their email preferences.

Make it easy to unsubscribe, don't hide the unsubscribe button if you don't want your emails to be marked as spam and end up in the spam folder. This affects your bounce rate, email deliverability, click-through rate, and reputation.

15. Forward Unopened Emails

Forwarding emails to subscribers who didn't open the first time can increase your open rates. This involves waiting a few days after sending the first email and sending a follow-up email to all subscriber inboxes who didn't open the first email.

16. Always keep your emails short.

Keeping your emails short and to the point can increase your chances of being opened and read. Long, confusing emails are less likely to be read and can cause subscribers to lose interest.

17. Use statistics

Using insights in your email subject line, preview lines, or text can spark the interest of your subscribers. The statistics may be used to support the content of your email and provide evidence for your claims.

The central theses

In short, improving email open rates is critical to the success of any email marketing campaign and its success.Increased sales in your Shopify store. Various strategies can be implemented to achieve this, including optimizing email subject lines, targeting inactive subscribers, and personalizing email promotions.Here are some key points from our discussion:

  • The subject line is one of the most critical factors in email open rates. Therefore, it is important to create creative and engaging subject lines that encourage recipients to open the email.
  • Targeted email marketing campaigns are an effective way to increase open rates because they allow you to tailor your messages to specific segments of your audience.
  • Strategic email marketing measures, such as B. offering incentives or providing personalized content.
  • Double opt-in confirmation pages and links can help ensure that only interested customers sign up for your email list, improving the deliverability of your emails and reducing the chances of getting marked as unwanted mail.
  • Sender name and domain reputation, as well as the use of spam keywords, can affect the success of email marketing campaigns.
  • Maintaining a well-organized subscriber database, optimizing checkout forms, and sending emails that are relevant to your target audience are key factors in improving email deliverability and open rates.

By implementing these strategies, email marketers can increase the effectiveness of their email marketing campaigns, improve their email open rates, and ultimately achieve their email marketing goals.

Keep in mind, however, that improving email open rates is just a starting point for future campaigns, and it's crucial to continually review and adjust your email marketing strategy to ensure long-lasting success.

Also read:

  • How to Create Shopify Email Templates: Types, Examples
  • What is ecommerce email marketing? definitions, tips

author biography

sparsh sadhuis a full-time Content Marketer at He has been blogging for over 5 years. He has a keen eye for detail, a deep understanding of what constitutes content, and a drive to continually improve. In addition to his daily work, he studies UX design, reads technology updates, and explores mountains.


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